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The Best of Web Marketing:
Focus on the 4Ps

By Paul Harris
January 4, 2010

(Over the holidays I spent some time reflecting on the year in web marketing. When considering best practices, a couple of themes are consistent in the numerous sites I reviewed: 1) Focus on content and apps for mobile users, 2) Adoption of video, specifically for instructional purposes, and 3) Integration of marketing campaigns and programs with CRM systems, and bridging social media with a social business strategy.

This week I’m going back to the core with my picks for best of web marketing: Product, Price, Placement and Promotion.)

Top Picks:

1. •Product:
   The Sports Illustrated Tablet
   

2. •Price:
   Lala.com and Disruption of the Digital Media Business Model
   

3. •Placement:
   Southwest Airlines Mobile Commerce Initiative
   

4. •Promotion:
   Radian6 Practices What It Preaches in the Social Conversation
   

Summary: The 4Ps, They Are A-Changin

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