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Web Analytics for High Volume, Media Group Properties

By Paul Harris

Omniture strategic partnership and integration with core web CMS and application server for media websites

[Omniture Press Release]    [Information Management Story]    [Customer Win Profile]

Challenge:

1. •Saxotech - a software developer and global leader in web content management systems for media companies - needed to provide its customers with more detailed visibility into web traffic trends and visitor behavior.
   

2. •An organic web stats engine, developed by Saxotech R&D, provided a rudimentary, historic look at traffic, based on time-delayed batch processing.
   

3. •Web stats processing consumed significant server capacity, and systems frequently failed, sometimes creating gaps in historical reports.
   

4. •Customers wanted a more robust, real-time web analytics solution that would help media publishers make more informed online business decisions in order to adjust content throughout the day.
   

Solution:

1. •Saxotech marketing spearheaded the search for a of best-of-breed web analytics provider, undergoing deep technical review of an array of solution providers.
   

2. •Omniture was selected as a strategic partner candidate and product management and marketing negotiations lead to formation of a development and marketing relationship where Omniture management was integrated into the Saxotech core web CMS.
   

3. •Live, high-volume customer media websites were seamlessly provided with best-of-breed, web-based reporting and previously unavailable business analysis.
   

4. •Using Saxotech’s specialized web CMS for constantly changing web-first news publishing, daily newspapers of all sizes throughout Europe, Middle East and North America gained invaluable intelligence on their web properties that fundamentally shifts hour-to-hour revenue decisions.
   

Results:

1. •Saxotech North American customer satisfaction increased overnight with rollout and training on integrated Omniture solution.
   

2. •European sales and marketing played a pivotal role in introducing Omniture to key media markets in Europe and the Middle East.
   

3. •Saxotech support staff earned Omniture certification, boosting credibility.
   

4. •Co-marketing arrangement enhanced Saxotech reputation due to power of Omniture brand and positive halo effect.
   

5. •Decision makers in projects of all sizes cited Saxotech's market authority and deep relationships with vendors including Omniture.
   

6. •One-stop solution delivered for media websites requiring CMS and analytics.